New Democrats focus on leadership in new ads
Layton applies pressure on party leaders to put families ahead of political games
“My dad taught me the value of bringing people together—of building a country,” Layton says in one of the ads. “That’s what we need in Ottawa right now. We’ve got to put the partisan games aside and work together to get things done.”
The web-based ads, entitled “Canadian Leadership” and “Practical First Steps,” highlight New Democrat priorities, such as strengthening pensions, tackling home heating costs and hiring more doctors.
“Canadians just want someone they can trust, someone who will work with others on the things that matter,” Layton says.
These ads follow the release of a national TV ad campaign that put pressure on Stephen Harper to listen to Canadians and focus on the priorities of middle-class families—not political insiders. The campaign gives a voice to everyday Canadians who see that Ottawa has stopped working for them.